What Does Your Business From Your Website? Have you ever considered what your website goals are? Many of the people who approach me for our free strategy sessions have no clue what the goals are for their website when I ask them about it. This simple question is one that many website owners never consider. … Read more
In discussions with clients, I often come across domain names which are not a good choice for various reasons. Selecting your domain name is an extremely important task which shouldn’t be taken lightly. After all, it gives your potential site visitors and customers a first impression of sorts when they see the name. Like everything … Read more
Without a USP You are In the Crowd. If you followed the tips I shared in my Don’t Overlook Your Buyer Persona blog post, you will have a clearly defined buyer persona and know who you are targeting. Knowing what stands you apart from your competition is extremely important and many make the mistake of … Read more
One of the many advantages of using the self-hosted version of WordPress as the platform for your website is the endless plugins that are available. So what is a plugin? Briefly, a plugin is a software application that adds new features or extends the functionality of WordPress websites. They are designed to integrate seamlessly with … Read more
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