Your Welcome Email Series: 6 Ways to Connect With New Subscribers
Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. I’ve written articles in the past relating to the importance of building an email list and using a lead magnet as a vehicle to attract subscribers. I’m […]
SPF Record, DKIM, DMARC: Improving Email Deliverability
In my 10 Ways to Improve Email Deliverability article I shared a number of ways to help ensure that the emails sent to your email list are delivered to your recipient’s inboxes. Similarly to all things website and IT, there is another aspect of email deliverability which is extremely important to address ignored by many. […]
10 Ways to Improve Email Deliverability
Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. Many of the people that I speak with during my strategy calls are frustrated with their efforts to build an email list and engage with their subscribers. […]
Avoid These 7 Common Lead Magnet Mistakes
Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. In a recent lead magnet ideas post, I shared a number of lead magnet ideas for your website. When assisting clients with their marketing, I am regularly […]
5 Lead Magnet Ideas For Your Website
Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. In my recent post about email marketing, I suggested incorporating lead magnet ideas instead of just offering a boring “sign up for our newsletter” offer, that few […]
6 Must Know Tips For Email Marketing
Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. When it comes to the topic of email list building and tips for email marketing, you’ve no doubt already heard your share of cliches. One of the […]
6 Tips to Choosing the Right Website Fonts
Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. I am often asked by people what website fonts they should use for their project. Your choice of website fonts and how you use them is of […]
How To Choose Good Website Color Schemes
Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. I have previously written a number of posts highlighting the importance of getting your website visitor’s attention and doing what it takes to hold it when there […]
10 Tips To Create A Great About Page
Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. Does your website’s About page do little more than talk about your company and read like a carbon copy of your CV or resume? If the answer […]
Why Fresh Content Is Critical To Your Website?
Disclosure: Some links included in this post are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. When I first speak with people about their website during my strategy sessions, I gauge how serious they are from their responses to questions about an ongoing […]