Your Welcome Email Series: 6 Ways to Connect With New Subscribers

Your Welcome Email Series: 6 Ways to Connect With New Subscribers

Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link.  I’ve written articles in the past relating to the importance of building an email list and using a lead magnet as a vehicle to attract subscribers. I’m … Read more

SPF Record, DKIM, DMARC: Improving Email Deliverability

SPF, DKIM, DMARC - Improving Email Deliverability

In my 10 Ways to Improve Email Deliverability article I shared a number of ways to help ensure that the emails sent to your email list are delivered to your recipient’s inboxes. Similarly to all things website and IT, there is another aspect of email deliverability which is extremely important to address ignored by many. … Read more

Avoid These 7 Common Lead Magnet Mistakes

Avoid these common lead magnet mistakes

Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link.  In a recent lead magnet ideas post, I shared a number of lead magnet ideas for your website. When assisting clients with their marketing, I am regularly … Read more

5 Lead Magnet Ideas For Your Website

5 Lead Magnet Ideas For Your Website

Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link.  In my recent post about email marketing, I suggested incorporating lead magnet ideas instead of just offering a boring “sign up for our newsletter” offer, that few … Read more

6 Must Know Tips For Email Marketing

6 Tips For Email Marketing You Need to Know

Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link.  When it comes to the topic of email list building and tips for email marketing, you’ve no doubt already heard your share of cliches. One of the … Read more

How To Choose Good Website Color Schemes

How to choose good website color schemes

Disclosure: Some links included in the sidebar are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link.  I have previously written a number of posts highlighting the importance of getting your website visitor’s attention and doing what it takes to hold it when there … Read more

Why Fresh Content Is Critical To Your Website?

Why Fresh Website Content Is Critical

Disclosure: Some links included in this post are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link.  When I first speak with people about their website during my strategy sessions, I gauge how serious they are from their responses to questions about an ongoing … Read more

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