Yes, Your Social Media Strategy Can Help Your Website Grow
We’ll develop social media marketing strategies that help build the business you want.
Why You should be marketing via social media
One of the most compelling reasons for you to be marketing via social media is simply the fact that most, if not all of your customers are already spending a good amount of their time there already!
You are likely to be missing out on opportunities to connect with customers and find new leads if you are not using social media.
Did you know that 59% of people access social media every day or most days... And over a third check social media over five times per day!
Social media platforms encourage participation and are an easy way for people to stay connected and you can also make authentic connections with customers and new leads, instead of just delivering marketing messages. Consumers are more reponsive to this.
With billions of active users worldwide, platforms such as Facebook provide an unparalleled opportunity to target audiences strategically. You can target people demographically based on such information as their:-
- Gender
- Age
- Location
- Interests and Hobbies
Perhaps the most powerful aspect of social media marketing is the ability to target and retarget your ideal prospects. Facebook for example provides the opportunity to find your ideal customers via their Facebook ads platform and then retarget them.
You need to keep your brand in people’s awareness and this provides an ideal vehicle to do this. You can use retargeting in many ways including targeting those who have:-

- Clicked on your ad and visited your website or only a particular page on your website.
- Looked at a product for sale in your online shop but did not order it.
- Started to place an online shop order but did not complete the checkout - reduce the incidence of shopping cart abandonment.
- Not completed the process of subscribing to your email mailing list.
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