Top 4 Website Goals For Success

What Does Your Business From Your Website?

Have you ever considered what your website goals are? Many of the people who approach me for our free strategy sessions have no clue what the goals are for their website when I ask them about it. This simple question is one that many website owners never consider.

To help get you started, here are 4 website goals to consider. They are all very different and require very different website strategies to implement.

1) Sell products via an online store.
This will require a website where you can sell your products via an ecommerce/shopping cart set up which includes facilities to collect payments online from your customers. Your website needs to be set up to make it easy for your customers to find what they are looking for and complete their order. It will need to have such items as:-

  • Quality photographs of all products to be sold online.
  • Detailed product descriptions and information.
  • Additional information such as video demonstrations, testimonials etc. to help breakdown some of the trust barriers you will face.
  • A clear FAQ (frequently asked questions) area which tells your customers everything they need to know such as methods of payment, postage charges, your returns/refund policies and which countries/states/regions you are able to service. I recommend that you cover all the bases and do not assume anything when it comes to your FAQ.

2) Generate qualified leads.
This will require a website which does the job of showcasing your business as the ‘go-to’ business. You can achieve this in a variety of ways including:-

  • Providing your potential customer with helpful information that helps them solve a problem they are facing right now. This can be supplied via the use of a free downloadable lead magnet which is closely aligned to what your business offers.
  • The offer of a free consultation or strategy session. This provides both your prospect with the opportunity of experiencing your services and whether you are likely to be able to help them solve their problems.

3) Increase awareness and inform your audience.
You may want to show them that that you know your stuff, explain what you do and provide further information.

4) Improve customer service.
Your website could be used as a means of providing enhanced support to your customers. This could be done in a number of ways including:-

  • Interfacing your website with your company's CRM software as a means of providing customer service and/or sales support.
  • Utilising an online knowledgebase where your customers can self-search for answers to their queries and submit support requests where required.
  • The provision of a live chat/chatbot where customers can utilise text chat and get support from someone in your business in real time. You can of course also outsource your support and anyone with an internet connection and computer can easily provide support.

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