What Does Your Business Want To Achieve From Your Website?
Have you ever considered what your website goals are? Many of the people who approach me for our free strategy sessions have no clue what the goals are for their website when I ask them about it. This simple question is one that many website owners never consider.
To help get you started, here are 4 website goals to consider. They are all very different and require very different website strategies to implement.
1) Sell products via an online store.
This will require a website where you can sell your products via an ecommerce/shopping cart set up which includes facilities to collect payments online from your customers. Your website needs to be set up to make it easy for your customers to find what they are looking for and complete their order. It will need to have such items as:-
2) Generate qualified leads.
This will require a website which does the job of showcasing your business as the ‘go-to’ business. You can achieve this in a variety of ways including:-
3) Increase awareness and inform your audience.
You may want to show them that that you know your stuff, explain what you do and provide further information.
4) Improve customer service.
Your website could be used as a means of providing enhanced support to your customers. This could be done in a number of ways including:-
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