Without a USP You are In the Crowd. If you followed the tips I shared in my Don’t Overlook Your Buyer Persona blog post, you will have a clearly defined buyer persona and know who you are targeting. Knowing what stands you apart from your competition is extremely important and many make the mistake of … Read more
Let’s face it, unless you have the gift of the gab and could sell ice to an eskimo, then like most of us mortals, you’re going to need to work hard at your marketing. No matter what goods or services your company offers, there is an ideal audience and you must resist the temptation to … Read more
Two of the most important attributes I observe of people who are successfully promoting their goods and services online are resilience and perseverance. Many people who come to see me are both disappointed and surprised at how hard they find it to sell their products and services online. There seems to be an expectation from … Read more
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