8 Tips to Boost Your Website Conversions Using Images
As I have mentioned in other posts, putting together attention grabbing headlines and a website hero section with a clear CTA (call to action) are crucial in getting your website visitor’s attention. If you’re getting this right, you’ve now got their attention and they are spending time on your website. The next thing to consider […]
Getting Started With Your Website Hero Section
A couple of years ago when I first started reading and hearing about page heroes, my first instinct was to pick up a Marvel comic and have a flick through to see what I had missed!đ As you have no doubt already discovered, the website world is full of its own language, rich with plenty […]
10 Steps To Create Winning Headlines
Disclosure: Some links included in this post are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. Once you’ve identified your buyer persona, come up with a great USP (unique selling proposition) and put together your benefits and features list, you are now ready […]
Which Video Creator Should I Use?
Disclosure: Some links included in this post are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. I’m a big fan of video content because it’s the closest you can get to a true human to human interaction on the world wide web! It […]
4 Easy, Engaging Video Content Ideas
Disclosure: Some links included in this post are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. One of the topics included in the building trust and credibility section of my Ultimate Website Planning Checklist relates to the inclusion of promotional videos on your […]
6 Ways to Gain Customers By Building Trust and Credibility
The topic that I always try to drive home most when speaking with business owners during our strategy sessions is on the importance of doing your utmost to build trust and credibility with your website. This is an extremely important topic on a faceless medium such as the world wide web. With a bricks and […]
Top 4 Website Goals For Success
What Does Your Business From Your Website? Have you ever considered what your website goals are? Many of the people who approach me for our free strategy sessions have no clue what the goals are for their website when I ask them about it. This simple question is one that many website owners never consider. […]
7 Tips to Selecting An Awesome Domain Name
In discussions with clients, I often come across domain names which are not a good choice for various reasons. Selecting your domain name is an extremely important task which shouldnât be taken lightly. After all, it gives your potential site visitors and customers a first impression of sorts when they see the name. Like everything […]
Effective Keyword Research
Keywords Are A Before you get started writing content for your website you need to consider what keywords to target. After all, how can you develop content for your website unless you have identified these keywords? One of the first questions I am often asked by business owners is why isnât their website appearing in […]
Your Benefits Vs Features
Features Because They Appeal To Our Logic If you followed the tips I shared in my Your Unique Selling Proposition blog post, you will have a good, clear USP for your business and have the answer to the all important question, “Why should I buy from you?”. Have you ever heard someone refer to “selling […]