Disclosure: Some links included in this post are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. When I first speak with people about their website during my strategy sessions, I gauge how serious they are from their responses to questions about an ongoing … Read more
As I have mentioned in other posts, putting together attention grabbing headlines and a website hero section with a clear CTA (call to action) are crucial in getting your website visitor’s attention. If you’re getting this right, you’ve now got their attention and they are spending time on your website. The next thing to consider … Read more
A couple of years ago when I first started reading and hearing about page heroes, my first instinct was to pick up a Marvel comic and have a flick through to see what I had missed!😁 As you have no doubt already discovered, the website world is full of its own language, rich with plenty … Read more
Disclosure: Some links included in this post are affiliate links, which means we receive a small commission at no cost to you if you purchase through a link. Once you’ve identified your buyer persona, come up with a great USP (unique selling proposition) and put together your benefits and features list, you are now ready … Read more
The topic that I always try to drive home most when speaking with business owners during our strategy sessions is on the importance of doing your utmost to build trust and credibility with your website. This is an extremely important topic on a faceless medium such as the world wide web. With a bricks and … Read more
What Does Your Business From Your Website? Have you ever considered what your website goals are? Many of the people who approach me for our free strategy sessions have no clue what the goals are for their website when I ask them about it. This simple question is one that many website owners never consider. … Read more
In discussions with clients, I often come across domain names which are not a good choice for various reasons. Selecting your domain name is an extremely important task which shouldn’t be taken lightly. After all, it gives your potential site visitors and customers a first impression of sorts when they see the name. Like everything … Read more
Keywords Are A Before you get started writing content for your website you need to consider what keywords to target. After all, how can you develop content for your website unless you have identified these keywords? One of the first questions I am often asked by business owners is why isn’t their website appearing in … Read more
Features Because They Appeal To Our Logic If you followed the tips I shared in my Your Unique Selling Proposition blog post, you will have a good, clear USP for your business and have the answer to the all important question, “Why should I buy from you?”. Have you ever heard someone refer to “selling … Read more
Without a USP You are In the Crowd. If you followed the tips I shared in my Don’t Overlook Your Buyer Persona blog post, you will have a clearly defined buyer persona and know who you are targeting. Knowing what stands you apart from your competition is extremely important and many make the mistake of … Read more
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