If your homepage isn't converting, the copy is usually the problem
I’ll rewrite your homepage messaging using my 7-Second Homepage Formula — a simple, effective structure trusted by tradies and service businesses across Australia. Your visitors will instantly understand what you do, who you help, and why you’re the safe choice.
✅ From $195, with clear, upfront pricing before I start.
✅ Delivered in 3-5 days • Copy-and-paste ready for your website • No login access needed
If your homepage isn't converting, the copy is usually the problem
I’ll rewrite your homepage messaging using my 7-Second Homepage Formula — a simple, effective structure trusted by tradies and service businesses across Australia. Your visitors will instantly understand what you do, who you help, and why you’re the safe choice.
✅ From $195, with clear, upfront pricing before I start.
✅ Delivered in 3-5 days • Copy-and-paste ready for your website • No login access needed
About This Homepage Rewrite
This service focuses on clarity and conversion — not brand storytelling or high-concept marketing copy.
The Homepage Copy Rewrite is designed to help visitors quickly understand what you do, who you help, and what to do next, using the proven structure of the 7-Second Homepage Formula.
It’s ideal for small businesses with a solid service offering whose homepage wording is unclear, generic, or slowing enquiries — rather than full brand positioning, campaign copy, or creative concept development.
Clarity That
Converts
Clear, confident messaging written in the language your customers actually use.
Built Using My Proven 7-Second Framework
Every word crafted to help visitors stay, trust, and take action.
A Homepage That Finally Makes Sense
Clear copy that reflects your professionalism and makes enquiries easier.
Clear, Compelling homepage copy written to convert visitors in seconds.
Your homepage messaging has to carry a strong, consistent voice — one that’s simple, confident, and easy for potential customers to understand.
If your copy is unclear or unfocused, visitors hesitate. And hesitation kills enquiries.
That’s why this service rewrites your homepage messaging using my proven 7-Second Homepage Formula — the same structure trusted by tradies and service businesses who want clarity, trust, and higher conversions.
What's Included in the Full Homepage Copy Rewrite
The full rewrite covers every key section of your homepage, structured using the 7-Second Homepage Formula.
The Basic Copy Makeover focuses on a reduced set of the most critical sections. The Full Rewrite covers the entire homepage.
Rewrite
- Clear benefit-driven headline
- Short subheadline
- CTA text optimised for clarity and action
Section
Plain-language copy that shows you understand their frustrations.
Section
Benefit-driven messaging that positions you as the guide.
Section
Copy that introduces testimonials, years of experience, and credibility cues.
(3-Step Flow)
A simple, confidence-building explanation of the process.
Section
A warm, concise introduction that builds connection (2–3 lines).
Message
A clear, low-friction call to action tailored to your service.
- Clean, SEO-ready headlines
- Suggested button wording
- Optional rewording of menu labels for clarity
Delivered in a clean, copy-paste format ready for inserting into your website homepage
Who this is perfect for
This service is idea for:
- business owners who took the Homepage Quiz and want clarity fast
- anyone whose homepage “just isn’t converting”
- Tradies and local service businesses who want professional, confident messaging that makes sense to customers.
- people not ready for a full rebuild but wanting a big improvement
- businesses who know writing isn’t their strength
If your homepage feels unclear, wordy, scattered, or generic — this is for you.
Why it Works
Visitors don’t read websites — they scan them in seconds.
This service fixes the exact spots where they decide to stay or leave.
It uses the same structure outlined in your:
- 7-Second Homepage Checklist
- 7-Second Homepage Formula PDF
- quiz results
- email sequence guidance
Everything is aligned and consistent.
How it Works
A simple 3-step process
1. Send me your
website uRL
I review your existing homepage and notes.
2. I rewrite your
homepage Copy
Every section rewritten using the 7-Second Homepage Formula.
3. You plug the
copy into your homepage
Or I can insert it for you as an add-on.
If you prefer, I can add the copy into your website homepage for you — just ask.
👉 Pricing
Depending on the complexity of your homepage.
Your choice:
Basic Copy Makeover — $195
- Hero
- Problem
- Solution
- Final CTA Message
Full Homepage Copy Rewrite — $350
Complete homepage coverage based on the 7-Second Formula
- Hero
- Problem
- Solution
- Trust
- How It works
- About
- Final CTA Message
Got Questions? Here's What Most Business Owners Ask
Every business is different, but the same questions come up time and again. Here are the quick answers that’ll help you understand how it all works — clear, simple, and no jargon.
Yes — this is a simple, straightforward service. I take your existing homepage and rewrite the messaging using my 7-Second Homepage Formula. The process is intentionally easy so you can get clear, confident copy without the stress or jargon.
The $195 Basic Copy Makeover includes your:
- Hero section
- Problem section
- Solution section
- CTA message
It’s ideal if you only need clearer, more compelling messaging in the most important parts of your homepage.
No. This service is intentionally focused on clarity and conversion — not brand storytelling, campaign messaging, or high-concept marketing copy.
The Homepage Copy Rewrite restructures and rewrites your existing homepage copy so visitors can quickly understand what you do, who you help, and what to do next, using the 7-Second Homepage Formula.
If you’re looking for full brand positioning, creative concept development, or multi-page marketing copy, that would fall outside the scope of this service.
Yes — if you’d like me to place the copy into your website homepage for you, I can do that. Just let me know once your copy is ready.
Yes — absolutely. You can request one round of edits within 7 days of receiving your copy. I’ll refine anything that doesn’t feel quite right so you’re completely happy with the final wording.
You’ll receive a confirmation email with instructions. I’ll review your homepage and begin rewriting the copy. Within 3–5 days, I’ll send your polished, ready-to-paste homepage messaging — plus instructions on where to place everything for maximum clarity and conversions.