Is your existing website getting results?

website reviewIt is important to monitor your site performance on an ongoing basis since otherwise it’s like a ship without a navigator – going nowhere! I can help by visiting your existing site and looking for areas where your search engine optimisation is letting you down.

 

This includes an analysis of the following:-

  • “on page” factors such as a poor use of html tags and keyword density that are likely to impact your site’s search engine ranking.
  • Visitor numbers (identifying both total visitor and unique visitor numbers).
  • Popular entry pages and pages where visitors tend to leave the site.
  • How visitors are finding your website.
  • How long they are spending on your website.
  • What countries your visitors are from.
  • What search engines are delivering traffic to your website and in what volumes.
  • What keywords and phrases are bringing traffic to your website.
  • Any errors that are occurring due to missing pages or incorrect links etc.
  • What other websites are referring traffic to your site.

NOTE – To complete an analysis of an existing website I will require access to at least two months of your site’s log files. Don’t know what these are? Check with your hosting company – this is standard data provided by hosts at no extra charge, so ask them if you are unsure. This is important information on how your site is performing and you need to know how to access it.
 
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How Your Website Can Be Improved

The problem with reviewing a website’s performance purely on historical data is that these fail to identify areas that may have been overlooked when your website was designed and implemented. After all, many websites are built without any pre-planning so they are without any direction.

I’ve put together the following two website review packages which are listed below. The Deluxe plan also includes elements of the Standard Search Engine Optimisation plan and with this plan, I’ll also be on the look out for any missed opportunities which could bring additional traffic.

Website Review Packages STANDARD DELUXE
Analysis of visitor data
Analysis of traffic sources
Keyword/keyphrase analysis
Competing sites analysis
Identify backlinking
Opportunities
Identify keyword/keyphrase
opportunities
Price $300 $600

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