Search Engine Optimisation
One of the main subjects I regularly get asked about is search engine optimisation (SEO) which is not surprising considering all of the hype surrounding this area. Rarely does a day go by when I do not see an advertisement or receive an email promising to “blast my site to millions of search engines” for the price of a hamburger!
This strategy may have worked 10 years ago, but it won’t today and in fact it is likely to get your site banned from search engines such as Google, making it near on impossible for your target clientele to find you!
In 2007 when I started QualityWebsiteHelp.com, I didn’t focus much on SEO because I found it easier to get well targeted traffic using Google Adwords. All you needed was a well thought out landing/squeeze page and you were on your way. Fast forward to 2011 and with all the hoops that Google makes you jump through, coupled with their page quality score, in my opinion, unless you’ve got deep pockets, it’s not worth the hassle of using Adwords.
The rise of social media over the past few years has opened many new doors and I feel that a web presence that utilises the correct mix of SEO and social media can attract good volumes of free search engine traffic. Due to demand, I’ve put together the following two search engine optimisation packages and here are the details:-
| SEO Packages | STANDARD | DELUXE |
|---|---|---|
| Keyword research |  |
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| Keyword buyer interest check | |
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| Competing Sites Analysis | |
|
| Domain Name check | |
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| Identify Backlinking Opportunities |
 |
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| 30 Backlinks (minimum PR4) | |
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| Monitor Google Ranking for one month |
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| Price | $200 | $600 |
NOTES
- Keyword Research - There’s little point targeting keywords with little evidence of buyer interest so my research also includes checks for evidence of advertiser activity.
- Competing Sites Analysis – Many SEO services look at competing numbers only, without any consideration of both ‘on’ and ‘off’ page SEO factors and the strength of the competition. You’ll find it extremely difficult to achieve a top 10 result in Google if you’re competing with well established sites and educational institutions etc. with thousands of backlinks.
