What Are the Cornerstones of an Effective Website?

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All too often, I’m asked to review existing websites that look little more than an online brochure! Yes, the overall appearance of your website is an important consideration, but you need to also consider it’s content and layout.

It’s extremely important to remember that everything on the internet is one click away and if you fail to capture your visitors’ interest then ‘click’, you’ve lost them. Most people are suffering from information overload so you need to get their attention fast. Read the rest of this entry

Arghh, Another Unhappy Website Owner!

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I just got off the phone from another person who is not happy with their new website. Now, before I go any further, no, this is not a website I had any involvement with! It was another “can you clean up the mess” type enquiry, of which sadly I receive too many!

I’m amazed at the number of people who pay developers thousands of dollars for sites which have been done to death, such as job and car sites and I ask myself “why re-invent the wheel?”. Read the rest of this entry

Why Microsoft Word and HTML Don’t Mix

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Paste from MS Word

I was reminded again recently why Microsoft Office and html do not work together whilst assisting a client with their WordPress blog. They asked me to find out why their blog was performing poorly in the search engines and I was looking for answers.

There are obviously many on-page and off-page factors that impact on a website or blog’s SEO (search engine optimization) strategy and in my experience the best place to start is with the html on your pages. The good news is that if you’ve chosen to use a CMS such as WordPress then it is designed to produce nice, clean html. The bad news is that you will spoil it if you are careless when adding your posts or pages.

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